The leading plant-based protein brand in Brazil has released five 100% plant-based cuts with the flavour and texture of meat to introduce more alternative protein options into traditional Brazilian cuisine. Incrível Cortes first hit supermarket shelves on October 11, introducing its full range, including beef strips, steaks, mincemeat, chicken cubes and chicken fillets.

All items are 100% plant-based, made of naturally occurring ingredients, with characteristics that guarantee an experience identical to eating beef or chicken. The products are also a source of fibre and are lactose-free, with no egg and milk derivatives.

Gabriela Pontin, business director of Incrível Seara, remarked: “The launch of the Incrível Cortes range is the apex of innovation and a lesson in offering the best there is to give in fully plant-based foods. We listened to what our consumers were saying and adhered to their wishes and are proud to be among the pioneers in launching a 100% plant-based range of cuts.”