JBS and partners launch forest fire taskforce to protect 2.5m h.a. of Brazilian Pantanal

Surveillance cameras, artificial intelligence, and qualified forestry brigades will enable rapid response.
A new JBS-funded Pantanal Forest fire taskforce aims to protect 2.5 million hectares of the biome through early fire detection, big data analysis and rapid response.
The “Embrace the Pantanal” project is part of a larger Embrace the Forest initiative providing a holistic approach to monitor and manage firefighting in real time.
JBS is investing R$ 26 million (US$ 5.33 million) in the initiative, which brings together Alliance Brigade, Instituto Homem Pantaneiro (IHP) and Polo Socioambiental Sesc Pantanal.
One of the world’s largest environmental preservation projects deploying rapid detection and advanced firefighting capability, the Embrace the Pantanal initiative will combine highly equipped and qualified forestry brigades with next generation analytical, operational and community impact data, to avoid an estimated 15 million tons of CO2 throughout the project.