JBS Global (UK) joined international colleagues at Anuga 2023 in Cologne. The company showcased its leading brands, highlighting its new look premium 1953 Friboi product. 

JBS Global (UK) joined Friboi, a leading beef exporter and the world’s most sold Brazilian beef brand, to present a new look for one of its premium lines, 1953 Friboi, which consists of select cuts from the best European breeds. The brand serves consumers with discerning palates, delivering an excellent, quality product – the result of precision technology and high standard protocols that guarantee beef with more marbling, tenderness and succulence. 

With a total trade show space of 300,000m² and over 7,800 exhibitors from 118 countries, Anuga 2023 also provided an opportunity to introduce existing and new partners to JBS Global (UK)’s portfolio of global brands from Brazil, the US and Australia including Swift, Great Southern and Aberdeen Black.

Discover more about JBS Global (UK) brands.