JBS Global team members will attend IFE, the UK’s largest food product sourcing event, to showcase the company’s premium JBS Australia beef and lamb brands developed for the retail, foodservice and wholesale sectors.

Almost ten months since the Australian-UK Free Trade Agreement entered into force,  JBS Global has noted significantly increased levels of trade into the UK market. This is a combination of historical customer demand built over the past 30 years with many new market segments also now looking to Australia for consistent high-quality products.

Nick Sherwood, Managing Director, JBS Global said: “We are pleased to support AUS-TRADE and Meat & Livestock Australia at IFE24 to reinforce the Australian industry credentials of sustainably produced, high quality beef and lamb. Our team will be on-hand to answer questions and discuss supply potential for the many different visitors to this year’s IFE.”

Andrew Stewart, Commercial Director, added:  “As a result of the Australia – UK FTA, JBS are very excited to continue to build on our strong market foundations developed over the last 14 years of having boots on the ground in the UK. Australian beef and lamb are highly regarded by UK consumers and we foresee the depth and consistency of this trade growing significantly in the years to come.”

Visitors to JBS on the Australia stand #3611 will have the opportunity to sample the company’s Aberdeen Black, Great Southern beef and lamb, Queenslander Beef as well as Red Gum and Swift lamb brands.