JBS hosts ‘Taste of Australia’ event with Australian-British celebrity chef, John Torode MBE at Butchers’ Hall  

In celebration of the one year anniversary of the Australia-UK Free Trade Agreement, acclaimed Aussie chef John Torode showcased Australian beef and lamb from JBS product ranges, including Great Southern, Great Southern Pinnacle, Little Joe, Red Gum Creek, Queenslander Beef and Aberdeen Black.

More than 100 guests attended, with JBS stating that it was “the first time anyone in the UK has had the opportunity to see and taste all the products in one evening”.

Beef dishes served on the night included Great Southern Beef brisket pastrami, Queenslander Beef fillet carpaccio, Japanese style beef, as well as some Aberdeen Black ribeye (marble score 3+) and Great Southern Pinnacle T-bone (marble score 2+). Lamb dishes included Great Southern Lamb fillet Thai salad and roasted Red Gum Creek Lamb rump with minted béarnaise.

Talking about the event, John Torode said: “Working with the fabulous high quality Australian beef and lamb that JBS produces and is now importing to the UK market made this an exciting project as I love people to share, learn and enjoy foods of quality from around the world.

Nick Sherwood, managing director, JBS Global added: “JBS’ Australian beef and lamb offer in the UK has evolved over the past 15 years, with brand and product development key to delivering UK clients the right meat, at the right time, with the right quality attributes. We are proud to provide quality choice to our UK customer base and to partner with Chef Torode to inspire experimentation with new flavours and ideas.”

Reflecting on JBS Australia’s work with farmer producers to develop and enhance sustainable agriculture in Australia, with high animal welfare and land management at its heart, Sam McConnell, chief operating officer at JBS Australia described how it is leading the market with the largest independently verified farm assurance scheme in Australia, for both beef and lamb. He said. “Our latest sustainability initiatives with farmer producers are focusing on regenerative agriculture and paddock-to-plate practices to ensure consumers have confidence in the protein they are eating. We are really excited about the future between Australia and the UK and believe we are just at the start of a long and rewarding journey for all partners in the chain.”